Social/Viral Networking

Your users are talking about you. You are getting reviewed, recommended, and shared. Instead of going directly to your site, they are finding out about you through Facebook, Twitter, and blogs. Wouldn't you like to be in on the conversation?

If a new user is finding out about you, it's most likely through what others have said about you through Social Media. Your brand is no longer directly under your control. It's a part of the conversation that everyone can be a part of.

A Social Media plan helps engage this conversation in a way that builds your brand and promotes your site.

Start with a plan

Twitter and Facebook are fantastic opportunities to engage with your users. But just arbitrarily tweeting and putting up a quick Facebook group is not going to bring any returns.

The trick is doing it well. Unlike SEO and other forms of online marketing, there is no standard methodology that always works.

Social Media succeeds only when it is customized for your unique voice. The user needs to feel like they can engage in an authentic conversation with the people behind your company.

This is why you need a plan to guide every aspect of your Social Media integration. Our Social Media plans start with your brand. We want to know what makes you unique and what you want to say. Only then can an effective Social Media plan be formulated.

Get your voice out there

Some of the most common tools in the Social Media arsenal are Twitter, Facebook, and blogging.

  • Twitter: Twitter presents the best opportunity to engage in real-time conversation with your users. We can help develop twitter backgrounds that reinforce your brand, as well as integrate tweets and following into your website. We are also available for consulting on how to best establish your voice through twitter and protect your brand.
  • Facebook: Facebook has become an independent network where users are seeking information before even checking your website. We can help set up group pages that complement your brand, integrate with your site, and build communication channels with news, events, specials, and more.
  • Blogging: Corporate blogging has become a critical communication channel. It's a great method to reveal more of the personality of your company. Comments represent an opportunity to instantly interact with your users. We can help set up a blog that is seamlessly integrated with your website and presents your unique voice to your users.
Contact us for more details on how we can help develop a Social Media Plan.