Do you have any idea who's coming to your site? What they are looking at? How long they are staying? Where they are coming from?
That'd be good information to know, right? That's exactly what our Site Analysis service provides.
By analyzing your site logs, analytics, site map, content, and more we can take a detailed snapshot of your website to find out just how effective it is in meeting it's goals.
A site analysis can help provide invaluable data for determining which marketing campaign to undertake.
For example, let's say you have a goal for your site, like selling a product or downloading a file. This is called a conversion. A site analysis can determine why a goal might not be converting well.
Maybe you aren't getting enough of the right traffic. Or maybe the right traffic is there, but the process to convert is too complicated. A site analysis can make sure your marketing dollars are getting spent on fixing the right problems.
Sometimes data doesn't tell the whole story. The success of a website largely depends on making sure the purpose of your webpages matches the intent of your customer. There needs to be a connection between why they came to your website and what your website exists for.
A comprehensive site analysis will study all aspects of the customer interaction with your site and pinpoint exactly where the disconnects are. Is it because your call to actions are confusing? Are your marketing campaigns bringing users expecting something else?
We analyze your site from the perspective of your customer to make sure your website is optimized to give them exactly what they want.
Contact us to find out more about our site analysis services.