Online Marketing is quickly becoming just "marketing"- the "online" part is pervasive. Today's consumer is now getting the majority of their exposure to new products and services online- using search engines, reading blogs, and sharing with friends.
Online Marketing means tapping into these online opportunities to get the right traffic to visit your website. Online marketing is the single most important aspect of your website. Your site can't do what it needs to - sell products, reach users, expand your brand- without the right traffic.
The best designed website on the Internet is worthless if no one visits it. The first step to a successful online marketing campaign is getting the right traffic to your site. It's not just about quantity- huge amounts of traffic can actually be a detriment if the users are just confused and frustrated when they arrive at your site. It's about getting traffic that's targeted exactly to your site.
SiteStrux offers the following services to help drive the right traffic to your website:
Online Marketing is also about ensuring that your website is set up to give that traffic exactly what they want. This is called conversions. A conversion happens when a user does what you want them to- buy a product, download a PDF, or fill out a form. This is why you have a website to begin with.
Sitestrux offers the following services to help ensure that traffic is converting into website goals:
Traffic and conversions will be largely dependent on your brand. You're trying to tell a story. You're trying to convince someone why you're unique, and how that makes you better. It's your brand that separates you from the pack and ultimately convinces someone to choose you.
SiteStrux offers the following services to help build your brand: