Every design company faces the struggle of designing their own site.

Usually this can be a painful process. Not only do you rarely have time finish all the amazing ideas you might have for your site, it can be difficult to think objectively enough about your own company to craft the right messaging. The whole thing can be rather excruciating.

Somehow, this time around was different. We enjoyed it.

We knew from the beginning that we wanted to change how we presented ourselves. When we started 5 years ago we thought of ourselves as a product company that sold a CMS solution.

5 years and hundreds of websites later, that's changed. We now consider ourselves a service company, one where CMS is merely a single tool in our overall offering.

And where as most product company sites are somewhat sterile and generic, we felt our new thinking enabled us to inject more personality in our site.

And that's what we've done. We want to emphasize our Lancaster roots, our "whole-brain" approach, and that we like to have fun with this company of ours.