Never underestimate the power of words. If you think pulling some copy from old brochures, adding a few new sentences, and slapping up your website's copy is actually going to accomplish any goals, you're going to be surprised- and not in the pleasant way.
Quite simply, your website copy is what makes your website work.
Your website has only a sentence or two to grab a user's attention. Good copy is what convinces them to keep reading. It communicates your voice and encourages calls to action. It portrays professionalism and establishes legitimacy.
Copywriting is putting purpose behind those sentences. Every sentence is crafted to accomplish a defined goal with your exact users, using your unique voice.
We write copy that is goal-oriented. Each sentence will help build your brand and achieve your goals.
Writing for the web is a completely different animal. You have seconds to make an impression. Anything longer than three sentences simply won't be read. Bullets, headers, bold and italics become vital tools in making your copy easily readable.
In fact, you're users aren't the only audience. Search Engines also depend on copy for determining how the keywords on your site should be indexed, and where your site will rank.
The key is to make both your users and search engines happy. We never compromise your marketing message just to reach some keyword count. There needs to be a balance, and our experience and philosophy means we will find it.
Good copy should require more thinking than writing. We start thinking about copy from the beginning, and before the first sentence is written we consider the following:
Contact us to find out more about how are website copy-writing services can help your site.