If you have a website, you also have a goal for what you want a visitor to your website to accomplish. It could be purchasing your product, filling out an application, or subscribing to your blog. These user-actions are what turn your web traffic from a meaningless number into a tangible benefit.
Whenever a user completes one of these actions, we call it a conversion. Your conversion rate is the percentage of your traffic that ends up completing these actions.
Improving your conversion rate will have one of the biggest impacts on your marketing campaigns. All the traffic in the world isn't going to help you if none of that traffic is converting.
So what can be done if your conversion rate is too low? We offer a conversion rate optimization service to get your rate higher.
One of the biggest reasons for low conversions is when the purpose of a web page doesn't matches the intent of the user.
Step 1 for optimizing a conversion is making sure you understand why a user is there, and giving them exactly what they want. Any disconnects will frustrate your users and send your conversions spiraling.
How clear is the call to action? Is the user distracted by too many other options? Are they frustrated by a process that is too complicated?
Conversions are important. They need to be prominent, concise, and very easy to use. Any aspect of the web page that doesn't directly help a conversion should be questioned.
A careful analysis of your website traffic data can reveal flaws in your conversion process. For example, your data might point to users abandoning your shopping cart at the credit card screen, perhaps because payment information is being requested too soon.
We carefully scour your data to find those weak spots in your website so your conversions can be optimized.
Everything has to go right for a user to convert. Only one thing has to go wrong for that conversion to fail.
This makes it critical to give a conversion process the "eyeball test". To put yourself in the mindset of a user and evaluate every aspect of the conversion path.
Are there errors that are reflecting poorly on the site? Is the brand strong and compelling? Is the design clear and attractive? Even technical things like broken links or browser incompatibilities will prevent users from converting.
Our process includes a rigorous analysis of these types of questions to ensure your site is optimized for conversions.
Contact us to find out more about our Conversion Rate Optimization services.